In 2017, the domestic sintered stone industry was still in its infancy; the high-end market was dominated by imports, the landscape was cluttered with imitations masquerading as genuine products, and there was a lack of standardized criteria for authentic sintered stone. It was at this pivotal moment that GOJESLABS was established in Foshan—China’s “Ceramic Capital”—becoming one of the first homegrown brands dedicated to high-end sintered stone. Driven by the core mission of “creating authentic sintered stone through European design aesthetics,” the company built an innovative, full-chain enterprise integrating R&D, production, design, sales, and application.
While the market saw a chaotic “wild growth” phase—with many brands cutting costs, copying patterns, and passing off ordinary thin slabs as high-end sintered stone to capture traffic—GOJESLABS chose a path of long-term, deep cultivation. Benchmarking against the authentic aesthetics, physical quality, and comprehensive performance of Spanish and Italian imports, the company rejected homogenized imitations. Instead, it focused on delivering genuine, high-quality sintered stone products to mid-to-high-end residential and commercial clients, successfully establishing an identity synonymous with “authentic sintered stone and high-end branding” among designers, contractors, and premium homeowners.
To solidify its competitive edge in authentic sintered stone, GOJESLABS went beyond mere manufacturing, pursuing a dual-track strategy that combined international design partnerships with an in-house R&D center. The company established long-term joint R&D collaborations with leading design firms in Spain and Italy to stay aligned with cutting-edge European stone design trends. Simultaneously, it built the GOJESLABS Product R&D Center, where it honed its proprietary “8 Plus” core technology system. Leveraging advanced craftsmanship, the company secured numerous national patents and copyrights. By setting rigorous quality benchmarks across dimensions such as raw material formulation, high-temperature firing, texture replication, toughness enhancement, and stain/wear resistance, GOJESLABS defined the standard for authenticity and effectively distinguished its products from inferior imitations at the source. In terms of product offerings, GOJESLABS has established a comprehensive matrix of ten specifications, featuring mainstream large-format slabs such as 1600×3200mm, 1500×3000mm, 1200×2780mm, and 1200×2700mm. Thickness options range from ultra-thin 6mm wall panels to versatile 9mm, 10.5mm, and 12mm slabs suitable for walls, floors, and countertops, fully meeting the requirements for whole-home fit-outs in luxury villas, commercial public spaces, high-end hotels, private clubs, and model homes.
Regarding brand presence, GOJESLABS collaborated with renowned designer Wang Zhike to create a 4,200-square-meter standalone flagship showroom, establishing a landmark destination for sintered stone in Foshan. Its channel strategy focuses on key global cities, featuring flagship stores in high-end building material malls and direct-operation centers in major production hubs. The brand has rapidly expanded its footprint, successfully delivering large-scale benchmark projects in cities such as Beijing, Shanghai, Shenzhen, Chongqing, Suzhou, Taipei, Zhuhai, Jinan, and Nanning, thereby demonstrating its strength through tangible, real-world applications.
Reflecting on nine years of development, GOJESLABS has evolved from a “pioneer of domestically originated sintered stone” into a “standard-setter for authentic sintered stone.” Looking ahead, the brand is committed to the long-term vision of becoming a global leader in authentic sintered stone. It continues to invest heavily in original design and the intelligent manufacturing of high-end products, aiming to bring authentic, premium Chinese sintered stone to the global market and showcase the quality and strength of Chinese craftsmanship to the world.
Established in 2017 | GOJESLABS leverages its original capabilities to set the benchmark for authentic, high-end sintered stone in China.
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